Can your very old suspended Amazon account be reinstated? Yes!
By: Lesley Hensell
How old is too old? When it comes to suspended Amazon seller accounts, quality is definitely more important than the number of years passed.
Recently, we got a client’s account reinstated 6 years after his suspension. Surprisingly, it took just one letter to Seller Performance, and he was back in business.If you have a languishing third-party seller account that is important to you, we suggest the following:
- Make sure you still have the correct login information. In some cases, sellers have forgotten and misplaced the email address associated with the account. This makes reinstatement virtually impossible.
- Comb through your email accounts and find any correspondence from Amazon relating to the account suspension. Keep in mind that most of the critical data in your account – even performance notifications – is no longer visible.
- Search your memory. Reconstruct the hows and whys of your account suspension. You need to be able to tell a compelling story including the reasons for the suspension, what you did to address the problems, and how you will ensure they never happen again.
- Hire a pro. For this particular kind of suspension, hiring a professional can be critical. You might only have one shot to convince Amazon when so much time already has passed.
Lesley is Partner at Riverbend Consulting, she offers practical know-how to improve retail performance. Lesley’s experience with Amazon compliance gets accounts back up fast.