When Amazon sellers have challenges with their accounts, it’s tempting to tell Amazon what you think they want to hear. Unfortunately, this can mean fake invoices, doctored documents and false statements.
This short-term solution can destroy your account. If Amazon detects falsified invoices or documentation, they will suspend you – and it can be nearly impossible to come back from this kind of suspension.
On the flip side, telling the truth just might get what you want from Seller Performance. In a recent case, one of our clients had multiple major problems with his accounts. Brutal honesty resulted in a super-fast reinstatement.
Here are a few tips:
- Don’t rush. Yes, it’s faster and easier to doctor an invoice. Instead, take the time to get the real – and right – documentation.
- Be clear. Sometimes, the reason you’re in a pickle is a good and valid one. Explain it briefly, with any evidence you can provide to back your story.
- Don’t give in. It is so tempting to lie because you need your products to sell – right now. It’s better to see lower, slower revenue numbers than to take actions that might kill your account.
By Lesley Hensell
Lesley is Partner at Riverbend Consulting, she offers practical know-how to improve retail performance. Lesley’s experience with Amazon compliance gets accounts back up fast.