Safety ASIN suspensions are multiplying on Amazon
More and more ASINs are being suspended for “safety violations.”
Typically, this means that an Amazon customer has complained because:
- A food or topical was open when they received it
- A product malfunctioned in a way that caused a hazard
- A food or topical caused an adverse reaction
These ASIN suspensions tend to happen more quickly than those for inauthentic, used, missing parts and other product quality reasons.
Why is Amazon quick on the draw? Oftentimes, sellers of private label and imported products have not done any of the testing you would expect from their national brand counterparts.
For more details, I hope you’ll watch the video.
By Lesley Hensell
Lesley is Partner at Riverbend Consulting, she offers practical know-how to improve retail performance. Lesley’s experience with Amazon compliance gets accounts back up fast.
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