Don’t believe the Amazon boosters who say only “bad guys” are deactivated
By: Lesley Hensell
Suspended – for no reason
Frauded for weeks, then an apology
Wrongly accused of forged invoices
Taken down by a serial IP abuser
Destroyed by a devious competitor
When good people do bad things
- Knowingly selling product in the USA meant only for sale in Asia or Europe
- Drop-shipping from retailers
- Buying items from a friend of a friend, with no invoices or receipts
- Selling Alibaba inventory that is essentially counterfeit or infringing on legitimate patents
- Playing games with Best Seller Ranking and Review Manipulation
- New sellers start of by listing garage sale and thrift store products as “new.” Amazon, however, expects receipts or invoices to be available for all new merchandise. This way, you can prove items are authentic and new. If Amazon asks for invoices and you don’t have them, you’re on a fast track to suspension.
- Sellers with cash-flow issues launch their accounts by drop-shipping, hoping to stockpile cash they can use to buy wholesale inventory. Unfortunately, they sometimes choose to drop-ship from retail stores. This is a violation of Amazon policy – even though the items are authentic. Amazon has become less and less tolerant of this violation and often blocks new accounts it finds drop-shipping from Walmart, Home Depot and the like.
- Struggling sellers do Amazon-to-Amazon flips of private-label products purchased through discount sites. The brand owners get angry and file IP complaints against them, resulting in an account suspension. Again, good intentions and being a nice guy are not a credible defense in Amazon’s eyes. Currently, IP suspensions are some of the most difficult to overcome, and they often require hiring a professional.
Lesley Hensell is Partner at Riverbend Consulting, she offers practical know-how to improve retail performance. Lesley’s experience with Amazon compliance gets accounts back up fast.