Many brands are clueless about the damage they do with IP complaints and fake claims
By: Lesley Hensell
Anatomy of a lawsuit
The seller fights back
- Tortious interference. Essentially, this claim asserts that the brand owner wrongly and intentionally interfered in the business relationship between Amazon and Acme.
- Slander. By stating that Acme was selling counterfeit merchandise, the brand owner slandered the company as a lawbreaker and someone whom nobody should engage in business with.
- Brands trying to control distribution lie about IP violations
- Brands concerned about product quality report all sellers on a listing instead of pinpointing bad actors
- Brands rely on lawyers or services to report “bad actor” sellers on their listings, which often results in authorized sellers being reported as well
- Brands don’t recognize storefront names of their authorized sellers and report them
- Brands don’t bother conducting test buys and just call everything “counterfeit”