Amazonians can provide excellent insights – if they are real and relevant
By: Lesley Hensell
When we launched Riverbend Consulting, our team included two Amazon sellers and one ex-Amazonian. Since that time, we’ve dramatically grown our ex-Amazon staff. Today, we have eleven Amazonians who fill consultant and analyst positions.
Fake Amazonians everywhere
Here are some strategies to be sure you’re getting the expertise that you have paid for:
- Check the web site. Companies that have real Amazonians on staff advertise it on their team page. Ex-Amazon employees are a valuable asset, so their bios will be included as well.
- Ask questions. If a firm claims to have ex-Amazon employees, ask for names and details. Confirm they actually work at the company full-time and aren’t simply a name used to draw in business.
- Determine their departments. For straight-up appeal writing, a team that includes Seller Performance and Seller Support experience is your best bet. Those with knowledge in other areas could be helpful for long-term account management and performance.
- Find out how long they’ve been gone. Processes and people change continually at Amazon. This makes more recent experience critical. While knowing the “Amazon way” of thinking and working is incredibly valuable, at least a few employees should be more recent Amazon team members to ensure fresh, relevant knowledge.
What can ex-amazon employees do for you?
Lesley is co-founder and co-owner of Riverbend Consulting, where she oversees the firm’s client services team. She leverages two decades as a small business consultant to advise clients on profitability and operational performance. Lesley has been an Amazon seller for almost a decade.