In a word – Yes.
By: Cathy Ceely
Does this mean you should appeal all Amazon Restricted Products warnings and suppressions? No, of course not. The vast majority of Restricted Products enforcements correctly remove items that are not allowed to be sold at Amazon. However, sometimes Restricted Products enforcements are incorrect, opening the door for you to appeal.
What Restricted Products enforcement may be successfully appealed? Here’s some examples:
- Commonly sold over-the-counter products incorrectly suspended as a ‘prescription required.’
- Items alleged to contain prohibited ingredients, yet do not.
- Items that Amazon determines are professional use only medical devices that really are not professional use only.
How do I appeal Restricted Products enforcement?
- Don’t delete your listing. Even though the notification from Amazon suggests that sellers should delete listings and recall FBA inventory, that should only be done if an appeal is unsuccessful.
- Take a long hard look at the detail page and product itself before you appeal. Just because a similar product is still live at Amazon doesn’t mean your item should be reinstated
- If you are confident that your item is allowed to be sold at Amazon, you will need to create a case with Seller Support to provide the information and documents necessary to appeal enforcement.
How do I prevent Restricted Products enforcement?
- Amazon expects sellers to know and follow its rules and policies for selling on the site. This includes the ever-changing and nuanced policies about which items are Restricted Products.
- Check and double-check Amazon’s policies on Restricted Products in Seller Central before you list a new item.
- If you’re unsure if your item should be listed at Amazon – don’t list it, even if a similar product is on the site, or if you’re simply listing on an existing detail page.
Do you need help with a Restricted Product issue? Contact Riverbend Consulting. We are happy to help.
Cathy Ceely utilizes 20 years of Amazon experience to advocate for sellers. She has extraordinary knowledge regarding Amazon selling policies and seller enforcement. Cathy was a founding member of the Amazon Executive Seller Relations and Product Quality teams, and Operations Manager for Seller Performance in Seattle. She was a Senior Program Manager with the Marketplace Growth team (now Strategic Account Services). Cathy has raised, trained and shown champion Doberman pinschers for 40 years.